Apple May Skip iPhone 18 as Foldable iPhone Takes the Spotlight

Apple’s iPhone 18 Delay: What We Know

Reports from industry insiders suggest that Apple will not release the standard iPhone 18 during its usual fall 2026 event. Instead, the company is expected to introduce only the premium lineup—iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and the long-awaited foldable iPhone. The standard iPhone 18 and the budget-friendly iPhone 18e may arrive later, in spring 2027.

This strategy marks a significant departure from Apple’s established September launch cycle, where all iPhone models typically debut together.

Apple’s History of Skipping Models

This would not be the first time Apple has altered its naming path. In 2017, the company moved directly from the iPhone 8 to the iPhone X, skipping iPhone 9 entirely. At the time, Apple said the new naming reflected the 10th anniversary of the iPhone, but it also helped align the product with its modern design shift.

Skipping or delaying iPhone 18 may be part of a similar rebranding effort. Apple has a history of reshaping its lineup to suit market demand and technological milestones.

Why Apple Might Skip iPhone 18

Focus on Premium and Foldable Models

Apple is preparing to launch its first foldable iPhone, which is expected to attract global attention. Pairing the foldable with high-end Pro models in fall 2026 allows Apple to concentrate consumer and media focus on its most advanced products.

Year-Round Engagement

Splitting releases into fall and spring could help Apple sustain interest throughout the year. By staggering product availability, Apple can extend sales momentum beyond the usual holiday spike.

Market Strategy

The smartphone market is maturing, and Apple increasingly relies on premium models for profit growth. Prioritizing higher-margin devices in the fall may help reinforce its position against competitors like Samsung, which already has a strong foothold in foldable phones.

Impact on Consumers and the Market

The shift may confuse buyers who expect the standard iPhone to be available each September. Those seeking a new base model in 2026 will need to choose between a more expensive Pro or foldable, or wait until spring 2027.

Industry analysts warn that delaying the entry-level iPhone could create frustration among loyal customers who prefer affordable upgrades. However, others argue that the move allows Apple to strengthen its premium image and maximize attention for the foldable launch.

What Comes Next

Here is the expected release schedule based on current reports:

If confirmed, this two-phase rollout will be one of the most dramatic changes to Apple’s iPhone strategy in years. The decision could set the tone for future launches, with Apple balancing premium innovation against mass-market accessibility.

Final Outlook

Apple’s decision to delay or skip the iPhone 18 highlights the company’s focus on redefining its product line around premium devices and new form factors. While the move risks alienating some customers, it also positions Apple to lead the next wave of smartphone innovation with its foldable device.

How this strategy plays out will depend on consumer reception. If the foldable iPhone succeeds, the gamble to delay the standard iPhone could look visionary. If not, Apple may face criticism for abandoning its most reliable product cycle.