Google will be running ads on creators’ videos irrespective of if the owner wants it or not.
The all-time streaming company, YouTube, started the process on Wednesday following the announcement.
“Starting today, we’ll begin slowly rolling out ads on a limited number of videos from channels not in YouTube Partner Program,” YouTube said in its blog.
YPP, meaning YouTube Partner Program, is a partnership with YouTube that allows creators to receive revenue shares from YouTube by running ads on their videos.
However, YouTube states in its updated terms of service that channels not in its partner program will begin to see ads on some of their videos.
Also, they won’t receive any revenue share for the ads showing on such videos.
While channels in YPP will receive revenue shares from YouTube if ads run on their videos.
Previously, the agreement between YouTube and creators was that they could make money when ads run on their videos.
They share the revenue collected by YouTube for running ads on their video.
Also, ads were limited from running on videos except a record label monetized them as part of their copyright claim.
Currently, YouTube is running ads on videos without sharing the revenue irrespective of their previous agreement.
However, the new monetisation rule won’t affect everyone, only those considered big enough.
That is a smaller creator without a huge viewership.
In the “YouTube right to monetise” section of the new terms, YouTube states how to join YPP.
To join YPP
Joining YPP is not something all creators and influencers can do except they have more than 1000 subscribers and 4000 hours of viewed contents in the last two months.
Then, YouTube won’t include their videos in the videos that will run ads for free. Their union with YouTube will allow them to receive revenue shares from YouTube from ads shown on videos.
However, Youtubers or creators not able to meet up with the qualification gains nothing.
YouTube would go through this new update to gain more revenue from advertising, as it has not been making a lot through the medium in previous years.
Although in a complaint, a user alleged that YouTube earns $15 billion a year.
Truly, the video site generated the same amount, $15 billion, in the last quarter alone.
“So you’re telling me, your gonna run ads on MY channel. Without me getting a dime for it? Why? Youtube earns (allegedly) 15billion a year, and you need MORE. From the creators who earn nothing? Dont seem right,” a user commented.
However, the community of creators and YouTubers from all over the world are reacting negatively to this update.
They feel it’s unfair for them to invest time in creating content, and another receives the gain.
One user said: “What the hell is this? This is ridiculous. Ik my channel is dead and doesn’t have many subscribers, but I still have lots of videos and the same goes for plenty of others. I don’t want any of them running ads if I’m not making money out of it, and I’m sure they feel the same.”
What the hell is this? This is ridiculous. Ik my channel is dead and doesn't have many subscribers, but I still have lots of videos and the same goes for plenty of others. I don't want any of them running ads if I'm not making money out of it, and I'm sure they feel the same pic.twitter.com/0tRxoQOQbg
— iChairman (@iChairman_) November 19, 2020
Others are complaining about the interruption in between streaming as the several ads don’t make the video enjoyable. They urge Google to consider new terms.
“May I know y am I being subjected to this obscene nonsense in the name of ads on YouTube? When will u guys realise sleazy ads upset ur viewers. Are not even age restricted. @sundarpichai @YouTubeIndia. A need for YouTube to come under I&b ministry as well. @PMOIndia @MIB_India.”
May I know y am I being subjected to this obscene nonsense in the name of ads on YouTube? When will u guys realise sleazy ads upset ur viewers. Are not even age restricted. @sundarpichai @YouTubeIndia. A need for YouTube to come under I&b ministry as well.@PMOIndia @MIB_India . pic.twitter.com/3GdLdXv9ru
— M@h!m@89 (@Mhm894) November 18, 2020
A senior contributor at Forbes said that Google should consider its option.
I've always kept my YouTube channel ad-free on purpose.
Looks like that's changing for all ad-free YouTube channels.
— Ethan Siegel (@StartsWithABang) November 19, 2020
Although YouTube did not specify the numbers of creators that the new rule will affect.
However, with the complaints, it would affect a large number of creators.
YouTube plans on exempting some unpartnered videos on contents on sensitive issues like politics, gambling, religion and alcohol.
However, the term is available only to U.S based users as YouTube said that it will reach other countries next year.
Even though the term is not available to other countries yet, the ads in the video will affect every user globally as creators in the US would have audiences from parts of the world.