Lagos, Nigeria -The ninth season of Nigerian Idol concluded with Chima Udoye emerging as the winner, but the spotlight also shone brightly on TECNO, whose significant contributions as an official sponsor enhanced the show’s appeal for fans and contestants alike.
Chima Udoye, winner of Nigerian Idol Season 9
For eight weeks, TECNO’s engagement was integral to the Nigerian Idol experience. The brand launched online challenges that invited fans to participate and win exciting prizes, boosting audience involvement and extending the show’s digital reach.
At every live show, TECNO’s presence was unmistakable. Their interactive booths provided attendees with the opportunity to take photos and win fantastic gifts, adding a unique layer of excitement. TECNO also engaged the contestants directly, challenging them to perform songs dedicated to the brand. The top performer in this challenge was awarded ₦500,000, highlighting TECNO’s commitment to rewarding talent.
Lady Ruth of the TECNO Jingle Contest 2024
One of the season’s highlights was TECNO’s special task week. Contestants were invited to one of TECNO’s exclusive stores, where they participated in various activities. This initiative underscored TECNO’s dedication to nurturing young talent and contributing to the cultural landscape, emphasising their role in promoting emerging artists.
TECNO’s weekly challenges ensured that even non-contestants felt a part of the show. Fans had the chance to engage in singing activities organised by TECNO, offering opportunities to win prizes and be part of the Nigerian Idol excitement.
TECNO’s extensive involvement in Nigerian Idol showcased their commitment to fostering young talent and enhancing the overall experience for all participants. Their contributions this season solidified their reputation as a vital supporter of the arts and culture in Nigeria, that STOPS AT NOTHING.
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