TikTok is facing fresh regulatory pressure in Europe after being formally charged with breaching EU digital rules over concerns that the app’s design encourages addictive behaviour, particularly among younger users.
The move marks another major escalation in Europe’s efforts to rein in large tech platforms and protect users from harmful digital practices.
What the EU Is Accusing TikTok Of
European regulators argue that TikTok’s product design may violate obligations under the Digital Services Act (DSA), which requires platforms to assess and reduce systemic risks linked to their services.
At the centre of the case are TikTok features such as:
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Endless scrolling and autoplay
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Algorithm-driven content feeds
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Engagement loops designed to keep users on the app longer
Regulators say these features can contribute to compulsive usage patterns, raising concerns about mental health, attention spans, and child safety.
Why This Case Matters
This is one of the most high-profile tests yet of how the EU plans to enforce its sweeping new digital rules.
Under the DSA, platforms classified as “very large online platforms” are required to actively identify and mitigate risks linked to addiction, disinformation, and harm to minors. Failure to comply can result in fines of up to 6% of global annual revenue.
For TikTok, that could translate into billions of dollars if regulators ultimately rule against the company.
TikTok’s Position So Far
TikTok has repeatedly said it takes user safety seriously and has introduced features such as screen time reminders, content limits for teens, and enhanced parental controls.
However, EU regulators argue that safeguards alone may not be enough if the core product architecture is designed to maximise attention at all costs. The case will likely focus on whether TikTok’s risk assessments and mitigation steps meet the standards required under EU law.
The Bigger Picture for Big Tech
This case is about more than just TikTok.
European authorities are increasingly targeting design choices, not just content. The message is clear: platforms may now be held accountable for how their algorithms and interfaces influence behaviour.
If the EU succeeds here, it could set a precedent affecting other major platforms with similar engagement-driven models, including social media, gaming, and streaming apps.
What Happens Next
TikTok will have the opportunity to respond to the charges and outline changes it has made or plans to make. Regulators will then decide whether those measures are sufficient or whether penalties and mandatory changes are required.
For users, especially parents and educators, the case shines a spotlight on how everyday app features can quietly shape behaviour over time.
As governments around the world grapple with the social impact of addictive technologies, Europe is positioning itself at the forefront of digital regulation. How this case unfolds could reshape not only TikTok’s future in the EU, but the design of consumer apps globally.
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