If you own a YouTube channel or you are looking to start one, then your end goal is to earn money through the channel. YouTube has provided its users with several ways in which they can earn money via its platform. In this article, we would be discussing the 6 best ways in which you can monetise your YouTube channel.
Before we go further, let’s discuss what YouTube is all about.
YouTube is a video-sharing platform. People upload, share and enjoy videos and music on YouTube, also with their family members, friends and the world.
Founded in 2005 by three PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim, YouTube usage has grown and has spread widely.
It wasn’t long after it increased to 20 million daily users that Google bought the platform for $1.65 billion in 2006.
Ever since then, the number of users on the platform has grown over time, with vlogging, comedy and gaming as the most popular types of content.
Also, it has been adding useful features like comments, ratings, live streaming, revenue sharing and others.
Making money on YouTube is the end goal of every creator on the platform. It is either they use it as a passive income or take it as a full-time job.
The easiest of all ways to get monetise on YouTube is through the YouTube Partnership Program (YPP). Although it will take a lot from you to reach the partner stage.
However, in getting to the stage, you can place advertisements on your videos and make money anytime you upload a video.
This is how it works.
When you upload a video, ads show in the video. Whenever a person clicks or watches an ad within your video, revenue is generated. However, the revenue is split between you and YouTube, on a 55% against 45%, respectively.
How can you be selected for YouTube Partnership Program?
For you to be part of its partnership program, you must have the requirements below.
- Ensure that you live in a region where the partnership program is available. Google has a list of countries that gives eligibility for users to earn on YouTube.
- Have at least 1000 subscribers.
- Within 12 months, you should have about 4000 public watch hours.
- Follow the YouTubemonetisation policy and it’s community guidelines, content guidelines and terms of service.
Once you have met these requirements, apply for YPP.
- Go to YouTube studio.
- Turn on the monetization in the navigation bar.
- If you are eligible for it, you will see a blue button that calls for an action to ‘click on it.’
- Clarify the YouTube Partner Program term.
- Set up a Google Adsense account and connect it to your channel.
- YouTube will review your channel and email a decision to you.
YouTube channel membership
Channel membership is a great way to earn from YouTube as it allows creators to offer exclusive contents and benefit their followers.
They can choose what contents interest their audience the most.
Some of the benefits are loyalty badges, emojis, private live streams and member-only content.
Viewers will need to pay for a monthly membership to be able to gain the benefits. They can be charged $0.99 to $100 monthly.
YouTube live streams, chats and super stickers
This is another smart way by which you can make money on YouTube. Also, it is another way of giving your fans the opportunity to connect with you.
During live streams, you can monetize it with ads, just like a regular YouTube video.
Still, under this category, your fans can make donations or give tips during live streams and chat.
Creators can also decide to sell super fun stickers that fans can buy to show their support for them.
YouTube Affiliate marketing:
Affiliate marketing can also be done using your YouTube platform. All you need to do is set up an affiliate program with several brands and organisations.
They can share links to their website or products so you can share them with your audience.
Meanwhile, you can get a discount code that lets you easily track your audience.
This way, you are able to earn a commission if a viewer makes a purchase.
There are several affiliate programs out there. You can check out the Amazon Associates program.
If you sign up on the Amazon program, you earn up to 10% on each product sale.
YouTube market or store
Although YouTube doesn’t have a marketplace like Facebook or it is not a market like Instagram. But the platform still encourages the sales of products.
Do you have any product that your audience might be interested in, YouTube is a good place to sell it.
YouTube has created a system in which you can connect your store and display your products on the platform.
YouTube Sponsorship Deals and Brand Deals
Another way you can earn from YouTube is through partnerships with brands. YouTube brand deal allows you to feature a product or service in your video. The good part about this is that you can work with any brand.
Compare to YPP, for partnership, YouTube is not guided by requirements like 1,000 views. You can run sponsorship for several brands at the same time.
But this does not change the importance of a good view, consistent content and more subscribers.
YouTube Shorts Fund
This is a new program that is set by YouTube in order to help people earn more on its platform. As of 2021 across 2022, creators have access to $100 million.
If you shoot and share shorts, then you are eligible for these.
YouTube short allows people to record about 60-second videos on their smartphones. And they would post it just like on the platform just like TikTok.
Interestingly, YouTube is considering bringing NFTs to its platform for creators to earn. Once YouTube is able to achieve this, it would provide another means for creators to be able to earn.
We hope with the above list, we have been able to show you how to monetize your YouTube in 2022. And you can begin to earn from your YouTube channel from now on.