Many businesses are now adopting Newsletters as they see the marketing effect they can have on their consumer.
Top tech brands aren’t left behind from this trend.
In the past, many of them have acquired platforms to help push their businesses to the faces of the consumer.
Last year, Twitter acquired Revue; Facebook also acquired a newsletter platform, Bulletin.
While top newsletter platforms like Substack have plans with the $65 million raised in Series B funding to expand its platform.
Joining the league, Apple has said it would be launching its daily local newsletter platform for its users.
It would be a localised platform where users would get updates and information on local news, politics, sports, etc.
In addition, the company says that it would compile the news from various publications like SF Gate, Eater San Francisco, KQED, and others.
It would partner with the publications to offer daily News stories, which Apple News Editor would curate.
Contrary to what people think, Apple said an algorithm wouldn’t select the News.
Also, they would be able to “cut down recirculation of clickbait and other low-value content.”
Apple has said that its local newsletter would launch in its Bay Area and spread to more cities soon.
The newsletters would be published daily at the end of each day.
Although Apple had always sent newsletters to individuals, this was more of national news.
The platform is now saying that it would join the local news to the national news it delivered daily.
However, the new development is coming after Apple announced that it would bring local news coverage to Apple news.
Apple’s newsletter offers local news covering 11 markets, including San Francisco, the Bay Area, New York, Houston, Los Angeles.
Implication for you reading
If you are reading this, you should know the update on Apple’s newsletter is its way of competing with other news platforms.
Also, this is to help reach users and give them information about what is going on in their local environment.