With its accomplishments in technology innovations and globalization, TECNO was honoured as the “2022-2023 GLOBAL SMART PHONE BRANDS TOP 10”
As highly expected at the annual Consumer Electronic Show 2023: CES 2023, the 2022-2023 Global Top Brands were revealed, honouring TECNO as “2022-2023 GLOBAL SMARTPHONE BRANDS TOP 10”.
With its consistently accelerating strategy in technology innovation and design excellence to building a modern, stylish brand since 2013, TECNO has built itself as an innovative global brand with operations in over 70 markets.
This award serves as another firm’s proof of its competitive power against global giants.
The annual Global Top Brands Award, hosted by Asia Digital Group and European Digital Group and supported by TWICE and International Data Corporation (IDC), is aimed to honour global consumer electronic brands at frontier innovations for global consumers and promote the entire industry’s development.
“We are impressed with the accomplishments TECNO has reached this year,” said Dongfang Zhu, President of Asia Digital Group.
“TECNO has built a long-term reputation across global markets and is dedicated to technological innovations for frontier markets globally.
Remarkably TECNO keeps innovating at the forefront and truly embodies the spirit we are looking for in a top consumer electronic brand.”
Technology Innovation is the Hardcore in Global Top Brands Ranking
As CES is the ground for technologies and global innovators, the Global Top Brands Award this
the year also carried the theme of CES 2023: how technology is addressing the world’s biggest
challenges, and focused on recognizing inspiring innovations and the effective global strategies of
brands to encourage them to upgrade technological innovations and create newer and better
products.
In the fast-moving digital age, brands can only embrace global challenges by keeping innovating
constantly and unlocking more and more unknown areas.
Hence, innovation capabilities as well as brand services from a global perspective
are considered as the hardcore in Global Top Brands Award selection criteria.
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The candidate brands were also evaluated from multiple perspectives including the candidates’
internationalization, overseas competitiveness, consumer experience, technological innovation
and patents, overseas brand awareness, and brand management in internationalization to
assess the overall technology innovation capabilities as well as the brand globalization
achievements.
Adhering to the principles of authority, science, professionalism, objectivity and impartiality,
the Global Top Brands has been one of the most authoritative, professional, and credible
selection events in the global consumer electronics industry and has released the most
influential list to the world since 2006.
Honouring TECNO’s Massive Progression Towards Premium Technology Brand
This year’s selection evaluates the participating brands from four dimensions, industry
popularity, global strategic layout, influence on the international market, and product
innovation. Winning this prestigious worldwide award and being listed as one of the TOP10 Global
Smartphone Brands just precisely endorsed TECNO’s breakthroughs and strengths.
Embracing the latest trends in cutting-edge technology innovations and stylish modern design
to craft the perfect products for a new generation of consumers, TECNO has been
revolutionizing the digital experience in emerging global markets, relentlessly pushing for the
perfect integration of contemporary, aesthetic design with the latest technologies. Thanks to its
continuous innovation, TECNO won popularity among young global consumers aspiring to
build a digitally connected life and realize a better self.
“It is with great humility and excitement to receive this prestigious Global Top Brands Award at the CES 2023. It’s an amazing recognition for our continuous efforts in developing a distinguished brand and making TECNO the best choice among global consumers,” said Jack Guo, General Manager of TECNO.
“With this precious recognition and our consistent commitment to frontier markets and consumers, we will keep driving forward our innovation strategy, pushing new boundaries between technology and design, and enabling our consumers to build a beautiful life that is digitally connected and forward-looking.”
2022 TECNO Award-winning Products
As an innovative technology brand, TECNO has set many new standards in technology
innovation and stylish modern design to provide premium smart devices for forward-looking
individuals in global markets.
Especially in 2022, TECNO has made many leapfrogging breakthroughs in premium technology
innovations, including PHANTOM X2 Pro as the world’s first smartphone to feature a
retractable portrait lens comparable to a professional camera to create a “studio-like” portrait
photography, PHANTOM X2 Pro 5G as an Eco-Friendly Edition with a back cover made using
recycled materials from ocean plastics, as well as TECNO CAMON 19 Pro Mondrian Edition as
the world’s first smart device that uses “sunlight drawing” technology to allow the phone to
change colours in the sunlight, and to name a few.
and then