Samsung has said that it has opened a virtual store inside the Decentraland metaverse.
This is coming just days after the company disclosed that its upcoming 2022 smart televisions would support non-fungible token (NFT).
Samsung calls its metaverse store “Samsung 837X.”
The company modeled the store from its physical store, Samsung 837, in New York City.
The smartphone maker opened the store within the blockchain virtual metaverse Decentraland.
It will open the Samsung 837X store to Decentraland visitors for a limited time.
“Samsung’s new metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide,” the electronics manufacturer’s announcement explains. The company further details that the visitors will be able to experience the Connectivity Theater, the Sustainability Forest, and the Customization Stage.
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Meanwhile, fans can “complete quests along the way for 837X Non-Fungible Token (NFT) badges” while perusing through the theater and forest.
According to the company, the theater will showcase Samsung news.
Similarly, the stage will feature a “metaverse mixed reality live dance party” hosted by the DJ Gamma Vibes.
“At Samsung 837X, we’re excited to tell our connectivity, sustainability and customization stories in a novel way, in a one-of-a-kind space,” Michelle Crossan-Matos the senior vice president of corporate marketing and communications at Samsung Electronics America said in a statement. Crossan-Matos added:
“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise.
“Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
Meanwhile, metaverse tokens stemming from projects like Decentraland and The Sandbox have seen decent gains in recent weeks.
Decentraland (MANA), the native token for the blockchain metaverse has gained 2,304% year-to-date.
Both projects have seen significant land sales in recent times as well as metaverse lands have been selling for a great deal of money.
Samsung’s newly launched 837X store follows the firm announcing that its upcoming smart TVs will boast NFT support.
Samsung’s 2022 Smart TVs will come with a new Smart Hub that features a “Gaming Hub,” “Watch All,” and an “NFT Platform.”
Samsung has been into blockchain technology for a few years now and has also added crypto wallet support to the firm’s Galaxy smartphones.
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