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Verizon’s 5G PR Stunt Was See-Through For Consumers

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Verizon's Sunday 5G PR stunt resulted in a backlash

These days, consumers are not easily persuaded by much smooth-talking. Plus, if you’re going to try and be smart with them, you might as well consider that they’re more alert than they’ve ever been and will be quick to call you out on your (fill in the words) once they spot it.  

Verizon’s idea of saying, without saying wasn’t totally a bad one. But, as said, consumers have their manipulation sensors on at all times and will easily read your underhanded moves at a glance. 

What exactly happened?

For quite some time now, Verizon has been relentless in its promotion of 5G phones. The company also spent a little above $45billion bidding for a C-band spectrum to improve its 5G Network.

However interesting this might sound for consumers, it also comes with certain downsides. Top of the list of those downsides will be battery drains.

You can’t have super-fast browsing and get the same amount of use time as usual. If that will ever happen, we’d be looking at a device from an entirely different price point. But, we’re yet to see any of that anyway. 

Verizon's Sunday PR stunt

Following Verizon’s 5G promotions, consumers’ complaints of incredibly fast battery drains have reached the Verizon support team. Now, like every other support team, they were ready to provide help.

Only, they weren’t going to be straightforward about it, and understandably so.

The team knew that the cause of the battery drains was the 5G technology power demands. But, they had put so much marketing effort into selling the feature out to customers and weren’t going to water that down by highlighting it as a problem.

So, they decided to go with this duplicitous tweet on Sunday morning.

The tweet read “Are you noticing that your battery life is draining faster than normal? One way to help conserve battery life is to turn on LTE.”

Then, it went further to show how users could do it on their smartphones. While this suggestion was helpful, some users found it tricky that Verizon conveniently left out that it boiled down to turning off 5G. 

They received a backlash

After receiving a backlash from Twitter users, Verizon went ahead to delete the post. That singular action confirmed that the move was conniving and ultimately a wrong call. Things got a little more awkward later on. 

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It got a little more awkward 

A Twitter user by the name of Pete S pointed to the dissonance between what the company had just said and its previous promotion. He said Verizon promotes new 5G ultra-speed phones. Also Verizon; hey turn off your 5G.

Verizon’s customer support team dodged the actual question in its response and redirected the conversation. They referred to speed issues and how they were trying to resolve them.

If the present concern had anything to do with the speed it would have been because battery drainage had been super-fast. The team knew very well what the concern was but decided to swerve. 

Verizon might need to make up for this. The case already created some negative energy towards the brand.

If they would retain a percentage of customer trust then they might need to think up something and do it real quick.

Only this time, they have to do better and factor in the alertness of consumers to sneaky moves. 

Iyanuoluwa Agoi is a writer at Techuncode. A non-conventional writer and an out-of-the-box thinker who loves humour. Iyanu believes humour has the power to create high recall and engagement for all content forms. He'd never pass on the chance to throw in a little sarcasm on any piece of writing. Except, of course, this one. He was told that it is meant to be official. But, as you can see, he's already failing at making it so. Iyanu is an avid lover of good music; the James Arthur or JP Saxe kind. He listens to them in his spare time and also loves to watch stand up comedy.

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