MTN Rebrands, Becomes Tech Company With New Logo

Telecommunications Group MTN, has rebranded from telecommunications to Tech company.

The now, technology company, has equally unveiled a new logo different from its previous one.

Its new logo now bears “Y’ello” instead of “Everywhere you go” as its new tagline.

MTN said the rebranding is in line with its 2024 ambition to become leading digital platform for Africa.

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According to the tech company, it would make an official unveiling of its rebranding on the 27th of February, 2022.

A statement by Nompilo Morafo, MTN’s Chief Sustainability and Corporate Affairs Officer said thus:

“MTN Group’s Ambition 2025, aimed at ‘Leading digital platforms for Africa’s progress’ has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February.

He said what inspired the campaign is “an insight that doing is a bridge between can and done.”

This, he said is “because all progress comes from action.”

According to him, the new look aligns with their evolution from a telecommunications company to a technology company.

Implication:

With MTN becoming a tech company, it is positioning to remain one of Nigeria’s biggest company.

Also, it would have an array of services to provide aside telecommunication products.

Likewise, rebranding from a telecom company to a tech company further shows how important tech has become and how necessary it is for brands to embrace tech.

Meanwhile, MTN recently offered its shares publicly, making it possible for everyone to have a =n ownership grip of the company.

Also, the now tech company’s 2021 Full Year Audited Financial Statement showed that MTN grew its revenue by 22.90 percent from N1.35 trillion to N1.65 trillion.

Similarly, it has been one of the pioneering telecom companies in Nigeria to get GSM, 3G, 4G, and Now 5G licenses.

With the latest 5G license, MTN plans on offering Nigerians tech services and profiles with unmatched speed.

Also, its recent public shares offering could be to generate fund for its rebranding into becoming a tech company.