Meta has launched Facebook Business Coach to help small and medium-sized businesses (SMBs) in Nigeria, Kenya and other African countries.
The American multinational technology company said Facebook Business Coach will help the small business owner grow their business online.
It said the suite will help them learn more about how to grow their businesses online with Facebook, Instagram and WhatsApp.
Meta said Facebook Business Coach is available on WhatsApp.
It also noted that the suite is a low data cost educational chatbot that users can interact with in a simple, conversational and convenient way.
As a free curriculum platform, it features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips.
Business owners will access more in-depth trainings and be officially certified with Meta Blueprint courses online.
The Regional Director, Meta Africa, Nunu Ntshingila, said, “In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success.
“As a free curriculum platform, it features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips. Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu.
“While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online.”
“At Meta, we’re passionate about empowering SMBs in Africa with the skills they need to succeed online. We know that they are the backbone of the African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their partner along this journey, providing training they need through their mobile phones.”