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Nigerian Singer Mr Eazi Goes Innovative, Calls For Fans To Buy Shares Of His Music

Tunbosun Oyinloye

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Nigerian Pop Singer, Mr Eazi wants Fans to Buy his Music Shares; Innovative or Not?

Nigerian singer, Oluwatosin Ajibade, also known as Mr Eazi, has just disclosed his plans to sell shares of his yet-to-be-released music.

The Nigerian superstar made this new innovative approach to music streaming known via his Twitter page on Wednesday.

In his tweet, Mr Eazi claimed that he would try an experiment on his next release where his fans can also tap into the revenue share. Find the original tweet below:

 

According to Mr Eazi, he has solidly retained his position in the Top 5 most-streamed African Artist since 2016.

Whether his claim is true or not, Billboard pegged him 8th on the list of Top 15 Sub-Saharan African artists from May 1, 2019, to May 1, 2020.

While he attributed the success to fans’ support, the consecutive achievement also validates the profitability in his proposed music shares.

I have consistently since 2016 been Top 5 most streamed African Artists & thats 100% due to my fans!! I love you guys!! And it’s time to get you in on the equity side!!!”- Mr Eazi.

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While buttressing his point, Mr Eazi made reference to his recent music collaboration with American-Trinidadian rapper, Nicki Minaj.

The music titled “Oh My Gawd” has been streamed over 10 million times across all platforms. The music is also one of the most streamed African songs on Spotify currently.

Building on his progressive career, Mr Eazi believes this initiative will allow his fan base to be a part of the creative cycle.

As you stream, you make it a hit, some of the $ comes to you!But most importantly you are a true part of the Global Smash Hit you helped create,” Mr Eazi added.

Pioneering a rare initiative

Technically, this kind of initiative is not entirely new as it is very prominent among record labels.

However, this is the first time an artist will be offering such an intriguing incentive to the general public.

As such, Mr Eazi is pioneering what can be tagged as an audacious public project.

Interestingly, the project is the kind that could change the narrative of music streaming revenue in the future.

The best part of this is that the fan base of an artist or music lovers, in general, will also have a feeling of belonging as they tend to earn from the cash flow.

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If you wonder how this works, imagine that one of Mr Eazi’s song is what a company trades like a stock share.

Hence, purchasing a share of Mr Eazi’s song is like buying a Tesla share or perhaps a Microsoft share.

Of course, the rules may not play out entirely the same, considering that multiple users can greatly influence the returns of the said music share.

What this means is that the more participant, the lesser the earnings. On the contrary, returns on real stock go up where market sentiment is high.

Regardless, the returns when spread across different music tracks could add up to be more significant.

Moreover, earning a dollar from an artwork is better than none. So yes, it’s a win-win situation in the long run.

At the tail end of his tweet, Mr Eazi added a link for interested people to sign up and register to get equity upon his next release.

A continued legacy

This is not the first time that Mr Eazi is attempting to give back to its growing fanbase globally.

In a recent development, Mr Eazi launched a $20 million Africa Music fund for up-and-coming artistes in the region.

The funding also marked a flag-off for the music entrepreneur incubator program – emPawa.

The entertainment-focused platform in partnership with YouTube provides artistes with the required funding and resources to market their music.

Also, Mr Eazi is not only about entertainment as he appears to have a growing interest in technology.

Barely a month ago, the superstar partnered with Decagon to help young Nigerians become software engineers.

Mr Eazi’s tech background

One would wonder where Mr Eazi found his passion for technology.

Well, this isn’t surprising considering that the now popular musician was once a run-away tech entrepreneur.

Down the history lane, Mr Eazi, alongside a friend, launched an e-Commerce platform – Obiwezy – back in 2014.

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He was subsequently accepted into the 440.ng accelerator while pushing his music career on the side.

This background in the tech space clearly explains why he is driving most of his new music initiative on the back of core technology.

Overall, Mr Eazi’s latest endeavour in the music industry is a phenomenal one and as such, Techuncode is optimistic about future outcomes.

What do you think about the concept of buying a music share? Kindly share your thought in the comment section below.

Oyinloye Bosun is a writer at Techuncode. Although not a gadget freak, he has a keen interest in familiarizing himself with every technology product - software or hardware. He also loves to arm himself with the knowledge of tech activities/events taking place both on the Local and International scenes. The provision of the above has pushed him to choose writing as a profession. Wondering if he has a hubby? Yes! He loves streaming tech-related podcasts in his spare time.

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