Apple has agreed to relax its payment policy and allow reader apps like Spotify, Netflix and Kindle to link their customers to their own sign-up websites to make payments.
By doing so, customers of these reader apps will be able to avoid commission charges by the App Store.
Apple gave the revelation in a statement, Wednesday.
It gave the statement in response to an investigation by Japan’s Fair Trade Commission.
The iPhone maker’s decision also seems to end a long term fight with app developers.
The update will allow developers of “reader” apps to include an in-app link to their website for users to set up or manage an account.
The iPhone’s decision will take effect in early 2022 and applies worldwide.
Also, it will allow developers of what Apple (AAPL) calls “reader” apps to insert a link out to external websites and let people set up or manage their accounts there.
Such apps provide previously provide digital content like newspapers, books, music or videos.
It prevents them from having to use the App Store payment system and thus avoid paying a 30 percent commission.
Experts in the tech ecosystem frequently cite Amazon Video and Kindle as examples of reader apps.
Spotify and Netflix once allowed users to pay for services in-app, but have since stopped that form of billing for new members amid a dispute with Apple over the hefty commission it charges.
Downloading the Netflix app, for example, will allow you to sign in — but only if you have an existing account.
The app otherwise tells you to “join and come back” once you have an account.
Spotify did not immediately respond to a request from CNN Business for comment about the change. Netflix declined to comment.
“To ensure a safe and seamless user experience, the App Store’s guidelines require developers to sell digital services and subscriptions using Apple’s in-app payment system,” Apple said.
” It adding that it is allowing for the change “because developers of reader apps do not offer in-app digital goods and services for purchase.”
The update will make it easier for some developers to bypass hefty charges imposed by Apple.
The company’s commissions go as high as 30% on some purchases made through its platform.
Developers have said they have little choice but to comply, since Apple does not allow customers to download apps from any source other than the company’s official store.
‘Divide and conquer’?
The issue is at the heart of an EU antitrust investigation and a lawsuit brought against Apple by Fortnite-maker Epic Games.
A verdict in the Fortnite case is due any day now.
Epic CEO Tim Sweeney tweeted late Wednesday saying thus:
Apple’s “special deal” for some media apps amounted to the latest in a “day-by-day recalculation of divide and conquer in hopes of getting away with most of their tying practices.”
“Apple should open up iOS on the basis of hardware, stores, payments and services each competing individually and on their merits,” he wrote.
Apple’s announcement comes about a week after the company said it would relax some restrictions.
It said it will relax restrictions on how iPhone app makers could communicate with customers outside its App Store.
The company said last week that “developers can use communications, such as email, to share information about payment methods outside of their iOS app,” as long as users consent to receiving those emails and have the right to opt out.
The announcement also comes after South Korea passed a law that will allow developers to select which payment systems to use to process in-app purchases.
That means they may be able to bypass hefty charges imposed by Apple and Google (GOOGL).
Culled from CNN