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E-commerce Giant Jumia Kicks Off Annual Tech Week 2024 in Nigeria

Jumia Nigeria, a major e-commerce platform, has launched its annual “Tech Week” campaign, which aims to provide customers with exciting deals and the latest technology gadgets to enhance their digital experiences. Running from March 18th to 31st, 2024, this year’s campaign theme, “Upgrade Your Experience,” focuses on empowering consumers to embrace technology’s transformative potential.

During these two weeks, Jumia offers millions of customers the opportunity to purchase a wide range of tech essentials at amazing discounted prices. The product selection includes cutting-edge smartphones, laptops, top-tier home appliances, and entertainment systems. Jumia has partnered with leading technology brands such as Infinix, Tecno, Xiaomi, Oraimo, Binatone, Haier Thermocool, Sun King, and Itel to ensure a diverse and high-quality product offering.

The “Tech Week” campaign by Jumia Nigeria serves as a platform for consumers to upgrade their technological experiences by accessing the latest gadgets and devices at attractive prices, enabling them to incorporate advanced technology into their daily lives conveniently.

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Commenting on the partnership with Jumia for the Tech Week campaign, Oluwayemisi Ode, the Integrated Marketing Communications & PR Manager at Infinix Nigeria, expressed excitement over the collaboration. She stated that Infinix is thrilled to partner with Jumia again, as it aligns with their commitment to providing customers access to cutting-edge smart mobile devices at great value.

Ode highlighted that Jumia’s position as Africa’s leading e-commerce platform presents the perfect opportunity to showcase Infinix’s latest smartphones and accessories to a wider audience. This year, Infinix is particularly thrilled to offer Tech Week shoppers exclusive deals on their newest devices, enabling consumers to upgrade at the best prices.

The story also notes that Nigeria has witnessed a surge in internet penetration, with over 103 million internet users reported at the start of 2024, exceeding 45% penetration. Smartphone adoption is also rising, indicating Nigerians’ growing appetite for technology. Jumia’s Tech Week campaign caters to this evolving landscape by providing seamless access to the latest tech essentials.

Beyond amazing deals, the Tech Week campaign offers exclusive flash sales with further discounts on select products, exciting giveaways, and contests throughout the campaign period. Additionally, Jumia ensures a seamless online shopping experience with secure payment and pay-on-delivery options.

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