Spotify would be testing a clone feature for its iPhone users on its Discover session.
The feature would allow users to view videos in a vertical form.
Similar to TikTok, users would be able to swipe rapidly on the video clips.
However, the platform has refused to make an official announcement of the feature.
Through a spokesman, it shared, “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,”
“Some of those tests end up paving the way for our broader user experience, and others serve only as essential learning.
We don’t have any further news to share at this time.” the spokesman added.
However, it hasn’t spoken on extending to Android and iOS users.
According to a media source, the feature was first discovered on Chris Messina Twitter’s page.
He posted a video alongside the caption below to show the new development of the platform.
“Not only that, @Spotify Discover is basically a pared down version of a TikTok-style feed of vertical music videos (likely using their canvas format) that you can like or skip.#NewSpotify pic.”
Explaining to a popular tech blog platform, Chris says that the feature was first discovered in the Spotify TestFlight build.
The TestFlight is Apple’s beta version of iOS.
A new icon identified on the taskbar would bring you to the video feed when tapped.
Users can swipe up and down as on TikTok.
Also, Chris speculated in his tweet that the platform would use its existing canvas format.
In 2019, Spotify introduced the feature that allows users to create short videos to accompany their music.
This was introduced as a way of developing the artists’ persona across their profile and track.
Spotify had said it was the way for artists to get more noticed and share more of who they are with their audience.
However, since the release, there has been a mixture of reactions to the feature.
Some of the speakers had stated that they just referred to a static picture.
TikTok becomes an exemplary app in engaging audience
It is becoming evident that the video-sharing platform is becoming the format for engaging users.
Several other platforms have copied the TikTok video feed style since its integration in 2016.
Platforms like Instagram, YouTube, Netflix and some others have.
Some of these platforms also adopted its short video form.
Spotify would be one more addition to its long list.
Implication for you
Spotify has not said anything about launching the feature to users on a beat note or a wide release.
However, users can anticipate seeing the features as there are cases in which platform test features before rolling them out.
And there are other cases in which the feature are not widely released.