Twitter is yet to figure out the perfect or ideal revenue stream as advertising seems to be the only relevant alternative for most social networking platforms.
However, Twitter isn’t giving up on its own endeavour just yet as it looks toward exploring a new subscription model to consolidate its advertising revenue.
According to a series of reports, the company is considering a range of ideas some of which include tipping as well as paid consumer-facing features like profile customization.
The company is also reportedly considering to fulfil one of the long-standing requests from its many users – to include an “undo send” option, which will then be available to subscribers.
One more thing, Twitter is also said to be experimenting with subscription-based access to Twitter’s Tweetdeck app.
While most of these are being experimented with by Twitter, it has refused to provide more details as to what exactly to expect from each model.
Of course, this is not the first time that Twitter will disclose its interest in paid features.
Recall that the company, sometimes in the previous year, carried out a survey where it asked its users about which paid-option they could willingly pay for.
Then, it suggested things like custom colours, the ability to publish longer, high-def videos, profile badges, auto-responses, and the “undo send” button.
It also suggested a streamlined option for brands, allowing them to run a branded survey while accessing ‘social listening’ analytics.
The move to experiment with subscription models also came after a dip in the Q2 earnings for 2020
“We do think there is a world where subscription is complimentary. We think there is a world where commerce is complementary,” Dorsey said at the time.
Twitter says it wants to increase revenue durability
“Increasing revenue durability is our top company objective. You will see us continue to research and experiment with ways to further diversify our revenue beyond ads in 2021 and beyond,” Twitter’s revenue product lead, Bruce Falck, said in a statement.
“These may include subscriptions and other approaches that will give people and businesses of all sizes on Twitter access to unique features and enhanced opportunities for content creation, discovery, and engagement,” Falck added.
Falck added that the company is still in “very early exploration” and doesn’t expect to see any “meaningful revenue” attributable to these features this year.
He added that Twitter’s main focus is still on growing ads business.