15 Nigerians and 25 other African creators have been selected for the 2023 #YouTubeBlack Voices Cohort.
They will be joining other artistes for the YouTube cohort for African creators.
Among the creators, artists, songwriters and producers selected are Asake from Nigeria and many others from Kenya, South Africa, and Nairobi.
The #YouTubeBlack Voices Cohort aims at empowering ad supporting many creators and music artists from all around the world “to celebrate Black joy and elevate authentic stories on YouTube.”
A statement by the Online video sharing and social media platform said grantees will receive $20,000 and $50,000 as seed funding to scale their hustle.
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It also said that those selected will equally have access to dedicated partner support for six months.
The cohort beneficiaries will equally have the opportunity to participate in programmes such as bespoke training, workshops and networking programmes.
What YouTube is saying:
According to the video-sharing social media platform said a total of 135 creators have been selected globally for the 2023 cohort.
“Forty creators from Sub-Saharan Africa will be part of the 135 #YouTubeBlack Voices Creators selected globally who are enrolled into the cohort.
“Among the 23 #YouTubeBlack Voices Artists selected for the programme are African fast-rising musical artists, Gyakie from Ghana, Kamo Mphela from South Africa, Asake from Nigeria, and BNXN from Nigeria.
“The cohort will also include Hip Hop producer MashBeatz from South Africa and Nairobi-based producer Ukweli, who will be joining 17 #YouTubeBlack Voices Songwriters and Producers globally.”
Also speaking, the MD, Emerging Markets, YouTube EMEA, Mr. Alex Okosi, said:
“We are excited about the creators, musical artists and producers from Africa joining others from across the world in the 2023 #YouTubeBlack Voices Fund.
“The initiative is dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on our platform.
“The artists, songwriters, and producers joining the #YouTubeBlack Voices Music Class of 2023 will be required to set goals, develop content strategy, and engage with their fans on YouTube, with the assistance of a YouTube partner manager.
“There will be networking opportunities with other artists, songwriters, and producers included in the #YouTubeBlack Voices Fund, and a chance to maximise the impact of their channels as they provide catalogue-development opportunities.
“We are seriously interested in the growth of the creative community in Africa.
“For the creators, artists, songwriters and producers that will be joining this third cohort, we will go beyond the initial training to measure our success with them over a long-term period, thereby ensuring that they achieve sustained success,” Okosi added.